Identity, Design Values and Principles
Preface
In mid-2018, our design team kickstarted our design system as our products started to expand and grow rapidly. At the same time, we also started to grow our design team to keep up with the increasing demand for UI UX design. …
A self initiated project to improve the accessibility and content structure of a government body website
A personal exploration on travel journalism website
From research to delivery
Background Context
As a continuation of the previous project (See “Financial Management & Digital Banking: A New Proposition”), I was tasked to help the team in delivering the first phase of the project, which is Senyumku’s Digital Banking prototype.
Due to budget and resource constraints at the time, we weren’t able to…
Product-Market Fit Strategy
Previous chapter: Part 3: How do we differentiate ourselves from other competitors?
How to create a banking product that is highly engaging and induce customer retention?
To achieve market-fit, we have to ensure we can retain our users by making them actively engage and interact with our product. This means offering basic functional features are no longer enough, we can not just solve user’s…
How do we differentiate ourselves from other competitors?
Previous chapter: Part 2: Millennials’ Needs & Demand
Trend in choosing financial service provider
When asked which platforms (or types of organisations) they trust with personal information, 76% of Millennials nominated banks. This suggests the historical reputation for security and privacy — earned by the industry over generations and embodied by the traditional financial providers —…
Millennials’ Needs & Demand
Previous chapter: Part 1: Background and Market Research
What kind of digital banking service and savings product that millennials need and desire?
A digital maelstrom: a perfect brew with millennials’ purchasing power, shift in lifestyle choices and growth in digital e-commerce
Millennials, which represent one third of the total Indonesia population and will make up approximately 44% of Indonesia’s productive age (15–64) in 2030, is one important force that may lift growth higher. …
Background and Market Research
Corporate Strategy
For the last few years, Tunaiku’s lending product has reached tremendous growth. However, to balance out the ratio between lending and funding, we must boost the third-party funding as well (saving products). …
Business Model, Marketing Strategy, UI UX
Previous chapter: Part 4: Product-Market Fit Strategy
The business model will be based on freemium model. This means that we position our product as a one-stop digital banking and financial management application that users can test for free (provide them with the basic bundle). …
These are just some random thoughts that popped on my mind when I reflected on my experience exploring new places, re-visiting familiar ones, and reading books on architects. Architecture has been a passing interest that I indulged in my spare time.
It’s fascinating to learn how the physical spaces around…
Helsa Tanaya
For more info, visit my site: https://www.notion.so/helsatanaya/Helsa-Tanaya-ff3a7114810d489c8628c67d5c6aa14d
