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Helsa Tanaya
Helsa Tanaya

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Jul 26, 2020

Tunaiku’s Design System

Identity, Design Values and Principles — Preface In mid-2018, our design team kickstarted our design system as our products started to expand and grow rapidly. At the same time, we also started to grow our design team to keep up with the increasing demand for UI UX design. …

UI

15 min read

Tunaiku’s Design System
Tunaiku’s Design System
UI

15 min read


Jul 21, 2020

BKKBN Website Revamp

A self initiated project to improve the accessibility and content structure of a government body website —

Design

2 min read

BKKBN Website Revamp
BKKBN Website Revamp
Design

2 min read


Jul 21, 2020

Let’s Go

A personal exploration on travel journalism website

Design

2 min read

Let’s Go
Let’s Go
Design

2 min read


Jul 20, 2020

Digital Banking: Senyumku

From research to delivery — Background Context As a continuation of the previous project (See “Financial Management & Digital Banking: A New Proposition”), I was tasked to help the team in delivering the first phase of the project, which is Senyumku’s Digital Banking prototype. Due to budget and resource constraints at the time, we weren’t able to…

Product Management

19 min read

Digital Banking: Senyumku
Digital Banking: Senyumku
Product Management

19 min read


Jul 14, 2020

Financial Management & Digital Banking: A New Proposition (Part 4)

Product-Market Fit Strategy — Previous chapter: Part 3: How do we differentiate ourselves from other competitors? How to create a banking product that is highly engaging and induce customer retention? To achieve market-fit, we have to ensure we can retain our users by making them actively engage and interact with our product. This means offering basic functional features are no longer enough, we can not just solve user’s…

Product Management

5 min read

Financial Management & Digital Banking: A New Proposition (Part 4)
Financial Management & Digital Banking: A New Proposition (Part 4)
Product Management

5 min read


Jul 14, 2020

Financial Management & Digital Banking: A New Proposition (Part 3)

How do we differentiate ourselves from other competitors? — Previous chapter: Part 2: Millennials’ Needs & Demand Trend in choosing financial service provider When asked which platforms (or types of organisations) they trust with personal information, 76% of Millennials nominated banks. This suggests the historical reputation for security and privacy — earned by the industry over generations and embodied by the traditional financial providers —…

Product Management

3 min read

Financial Management & Digital Banking: A New Proposition (Part 3)
Financial Management & Digital Banking: A New Proposition (Part 3)
Product Management

3 min read


Jul 14, 2020

Financial Management & Digital Banking: A New Proposition (Part 2)

Millennials’ Needs & Demand — Previous chapter: Part 1: Background and Market Research What kind of digital banking service and savings product that millennials need and desire? A digital maelstrom: a perfect brew with millennials’ purchasing power, shift in lifestyle choices and growth in digital e-commerce Millennials, which represent one third of the total Indonesia population and will make up approximately 44% of Indonesia’s productive age (15–64) in 2030, is one important force that may lift growth higher. …

Product Management

8 min read

Financial Management & Digital Banking: A New Proposition (Part 2)
Financial Management & Digital Banking: A New Proposition (Part 2)
Product Management

8 min read


Jul 14, 2020

Financial Management & Digital Banking: A New Proposition (Part 1: Early Adopter Segment)

Background and Market Research — Corporate Strategy For the last few years, Tunaiku’s lending product has reached tremendous growth. However, to balance out the ratio between lending and funding, we must boost the third-party funding as well (saving products). …

Product Management

7 min read

Financial Management & Digital Banking: A New Proposition (Part 1: Early Adopter Segment)
Financial Management & Digital Banking: A New Proposition (Part 1: Early Adopter Segment)
Product Management

7 min read


Jul 5, 2020

Financial Management & Digital Banking: A New Proposition (Part 5)

Business Model, Marketing Strategy, UI UX — Previous chapter: Part 4: Product-Market Fit Strategy The business model will be based on freemium model. This means that we position our product as a one-stop digital banking and financial management application that users can test for free (provide them with the basic bundle). The free, basic bundle will be…

Product Management

9 min read

Financial Management & Digital Banking: A New Proposition (Part 5)
Financial Management & Digital Banking: A New Proposition (Part 5)
Product Management

9 min read


Published in Tunaiku Tech

·Jun 5, 2019

Critical Regionalism: On Architecture and UX Design

These are just some random thoughts that popped on my mind when I reflected on my experience exploring new places, re-visiting familiar ones, and reading books on architects. Architecture has been a passing interest that I indulged in my spare time. It’s fascinating to learn how the physical spaces around…

Design

11 min read

Critical Regionalism: On Architecture and UX Design
Critical Regionalism: On Architecture and UX Design
Design

11 min read

Helsa Tanaya

Helsa Tanaya

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For more info, visit my site: https://www.notion.so/helsatanaya/Helsa-Tanaya-ff3a7114810d489c8628c67d5c6aa14d

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