Digital Banking: Senyumku

From research to delivery

Background Context

User Research

Method of Research

Survey Results: Segmentation and Profiling

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This is the basic persona of our early adopter:

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Digital Banking Appetite

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User Behaviour in Financial Management

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Feature Preferences

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Competitor Research

Feature Mapping

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Design Principles

Do all the heavy lifting for the customers by making the experience more efficient and easy for customers to go through

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Data Pekerjaan di flow Registration
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Delivery Address is set to user’s KTP address

Don’t make me think

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UI when user opens their camera to capture their KTP
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Error messages that user receives when they can’t upload their photo

Banking is a sensitive product because of the nature of the transaction and goods involved (money, data privacy and security). So to win customers, we have to create an easy and clear process that makes the whole thing a breeze.

Help and guide them, but do not use a ‘preachy’ or complicated method that intimidates users. Instead, build their trust by making users feel like they are in charge and fully in control.

User Flow & Interface

Account Creation — Registration

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Flow for login registration

Eligibility Form

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Flow for form eligibility

Card Delivery Address

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Flow for Card Delivery

KYC (Know Your Customer)

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Flow for KYC Verification

Help Center

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Autosuggestion on Help Center’s search function
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User can send their request to activate their frozen account
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Branding

Branding Strategy

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Visual Guideline (UI)

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Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store