Financial Management & Digital Banking: A New Proposition (Part 1: Early Adopter Segment)

Background and Market Research

Corporate Strategy

Background: Market Potential

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McKinsey & Company: Digital banking in Indonesia: Building loyalty and generating growth

Problem and questions that we need to answer:

Research and Findings

Who is the most profitable segment to target? → Market research to identify the segment who has the highest opportunity size for our target audience

According to the Financial Inclusion Insights survey in 2016, 43% of mobile phone users in Indonesia have a smartphone, but only 5% of phone users had ever made financial transactions on their phone (Financial Inclusion Insight, 2017).

BANKED VS UNBANKED:

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2. Digitally active consumers are more valuable

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Conclusion (Early Adopter Segmentation)

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