Tunaiku’s Design System

Identity, Design Values and Principles

Preface

Process

First Things First

What is Tunaiku?

Who is it for?

Persona (our customers)

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Purpose and Differentiation

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Asking five layers of ‘why’ to understand what makes Tunaiku different or why people choose us over other competitors

Purpose

Differentiation

Product & User Experience Values

Nimble and Flexible

Make up for it with extra attention, support and care

Trustworthy

Make users feel in control

Goal for our product and user experience

To provide an easy, accessible instant loan that serves as a life-saver solution for the marginally, unserved customer segment, or people who are trapped by life unexpected situation.

Internal Goal (for our designer & engineering team)

1. The right solution to solve the right problem

2. Modular, Flexible, and Scalable

3. Improves our collaboration and our organisation

External Goal (for our users)

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Connect the user experience goal with the design principle, as this is the direction that we are aiming for

Designed for urgent and emergency needs

Keep it short and simple (KISS Principles)

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Optimize interaction and flow for better efficiency

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Understand user mental model and meet their expectation

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Trustworthy

Honesty

Straightforward

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Make up for it with extra attention, support and care

Give support when it is needed

Ensure customer support is easily within user reach

Make users feel in control

Create design that informs and helps user in mastering the medium (self mastery)

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Lightweight and reliable: ensure optimal accessibility

Error Prevention

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Always find a way to let users take action

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